Fresh Look for A.S.A.P. Supplies Ltd

The recent Southampton Boat Show brought with it an opportunity for visitors to see A.S.A.P. Supplies' new look stand – this is one part of the 'fresh look' which is intended to highlight to Customers the goals A.S.A.P. are striving to achieve as one of the more familiar names in the Marine Leisure and Commercial sectors. The website at www.asap-supplies.com has undergone a complete new look, with many changes taking place to make navigation and ordering from the 11,000 stock lines easier than ever. The Website came from customer demand and the changes are ongoing to suit the varying types of Customers that visit the site. It provides simple 24/7 access to online ordering and product information. The improvements are ongoing but there is now a dedicated team working to make the additions customers want to see.

Operations Director Shaun Wigley said of A.S.A.P., "Our fresh look is one way of showing the World that we are adapting with the times. We want Customers to know that we will continue to live up to our name. We always strive not to let anyone down – so our business model is based around our Customers." Shaun has been with the Company for 7 years, beginning in the Customer Service department and moving up towards management. He now leads the Company along with a board of Directors and the backing of some 30 staff dedicated to keeping A.S.A.P.'s name at the forefront. "We would like to thank customers for the feedback we receive – constructive or good, it all helps us plan our next steps to be the best we can be to our Customers. We have been complimented recently with some very positive feedback (including the new look stand), which came from Customers satisfied with the service we provided. We work closely with our Customers and listen - this is how we know where we are going right." This is illustrated by the Parker award recently given to the Company, made only possible by the continued business of repeat Customers.

Founded in 1989 by Peter Edwards and Mark Reynolds, A.S.A.P. Supplies Ltd have over 11,000 stock lines available with products constantly being sourced that prove to be of interest throughout all sectors of the industry. The Company started out delivering to local Companies and now supplies the World, with same day despatch. A.S.A.P. provides a service to a diverse range of Customers across the world from major yacht builders, to Commercial/Automotive companies and manufacturers. The service doesn't just stop at supply, the Company pride themselves on the free technical advice and support they are able to offer to all of their Customers.

The new look follows many changes that have been ongoing behind the scenes including a new accounting system to improve service and efficiency, new faces which have strengthened the team and restructuring within the Company to make the best use of resources.

A new Catalogue to be launched in the Spring of 2012 will also bring with it updated images, new products and even more information. By pre-registering for the 2012 Catalogue at SBS, Customers will be entered into free prize draw to win a boating holiday – many took the opportunity at the recent Southampton Boat Show to snap up a copy, and the chance is still there - visit their online store or the stand at upcoming shows for more information.

You can catch the new stand at METS 2011 15th-17th November, stand 03-315 and also at the London Boat Show 2012, stand D129.

"These changes help us to grow in time with our customer's needs. It's hard work, but we have faith that we know our Customers well and can continue to be their first port of call when it comes to moving their businesses and interests forward."