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Navico adds lowrance to the SMG brand portfolio

Tuesday, 6th March 2018

SMG, the UK’s largest marine electronics distributor, are pleased to announce an extended partnership with Navico, the world’s leading electronics manufacturer and parent company to the brands: Lowrance, Simrad Yachting and B&G.
From April 2018, Navico have extended SMG’s distribution agreement to include their Lowrance brand, Lowrance has been a world leader in marine electronics since it invented the first consumer sonar device in 1957, boasting over 60 years of innovation. SMG will now distribute all three Navico brands: Lowrance, which is aimed at Fishing, particularly in freshwater and near coastal areas, Simrad, which is focused on Powerboating in particular cruising and sportfishing and finally B&G, which serves the sailing market.
Ray Badminton, Managing Director, SMG commented: “We’ve had a lot of success with Navico’s B&G and Simrad brands but our customers have also been asking us for Lowrance, as it has long been a favourite of fisherman in the UK. We’re therefore delighted to add the brand to our 2018 range.”
Dawn Ramsay, UK & Eire Country Manager, Navico, commented: “SMG have built their enviable reputation over 45 years by providing exceptional pre-sales technical advice and customer service. Customers today expect a prompt supply channel which is where SMG fits in with our distribution model by offering extensive stock and next day availability for all our major products.”
The Lowrance range will feature in SMG’s new 2018 catalogue published on the 1st March and available to download from
Other new products added to SMG’s brand portfolio for 2018 include:
• Solar Technology’s range of solar panels
• Glomex’s range of antennas and electronics
• Supergain antennas
• Rockford Fosgate marine audio
• ROKK mounts and accessories
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